School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Info: http://womma.org/schoolofwom/
From IBM to Gap, Kellogg's to Nabisco, WOMMA's School of WOM will attract 300+ of the foremost interactive marketers, working in WOM and social media today. This year's brand educators include social marketers from McDonald's, GAP, Chick-fil-A, IBM, Nabisco, Kellogg's, SAP, Random House, and more.
School of WOM focuses on the Art (hands on) and Science (ROI) of ensuring your brand remains talkable, searchable, and recommendable. School of WOM will equip you with what you "need to know" and then "what to do" in advancing your WOM and social marketing efforts to the next level.
What to Expect:
* Two full days of peer-to-peer exchange
* Informative, collaborative, intimate breakout sessions
* Compelling keynote presentations from the brightest minds in WOM and social media marketing
* Networking opportunities with WOM and social media marketing leaders
Who Should Attend?
Whether you are the CMO responsible for strategy or a front-line employee in charge of making customers happy, School of WOM will benefit marketers of all levels involved in implementing WOM and social media tactics.
* Community Managers
* Account Managers
* Product Managers
* Directors of Brand Marketing
* CEO's and Company Founders
* Vice Presidents of Marketing
* Brand Marketing Communications Managers
* Chief Marketing Officers
* Digital & Interactive Strategist
* Digital & Mobile Media Marketing Managers
* Directors of Emerging Media
* WOM & Social Media Strategist
As a brand marketer, you will:
* Obtain best use practice in the latest innovations in WOM and social technologies
* Participate in small, face-to-face, highly interactive breakout sessions
* Exchange ideas and information with industry brand peers
* Learn from WOM and social media experts on what you need to "know" today in order to "do" and implement tomorrow
* Discover how to craft a talkable brand story that customers find memorable, irresistible, and shareable
* Capitalize on the latest and most vetted ways to measure WOM and social media success
* Conceive how to ignite customer conversations by delivering on experiences
As an agency/service provider, you will:
* Interact with key brand contacts and senior level executive decision makers
* Integrate offline WOM activities with online WOM programs
* Develop social networks to acquire new customers and to increase their WOM
* Learn about the latest FTC and FDA regulatory updates and how it affects you and your client's Marcom efforts
* Enhance your professional skill set by attending the only industry event focused on offline and online WOM
* Increase your company's visibility and awareness by getting in front of some of the most active WOM and social brand marketers
"Jeffrey Hazlett, CMO, Kodak, was my favorite presentation. Jeffrey actually gave great insights into how Kodak transformed their company with WOM (internal and external) and these were applicable to all brands. He gave real information we could use and he was entertaining."
"Steve Knox. P&G Tremor, inspired me to go back and challenge my company to do more and make it easier for customers to get in touch with us. Currently we have no activity with call centers, but we also don't make an effort to advertise it. If we want to listen, we can do better."
"School of WOM is a great event. It is both educational AND entertaining. The content paired with the networking events are the perfect mix for this marketing conference, making it one of the must attend events of the year." - Nichole Goodyear, CEO and Co-Founder, Brickfish
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School of WOM: The Art & Science of Creating Talkable Brandsby WatchWOMMA665 views
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