Su-Kam's launched a brand new TVC. : Creative Agency - Hakuhodo Percept Pvt. Ltd.

Su-Kam has launched new TVC. The TVC is based on the idea of Ek Nayi Soch represented by fireflies. It shows Su-Kams new thinking that prevails in all its key business areas. The TVC was conceptualized as a romantic, grand landscape, which is brought to life by fireflies. A little girl who represents imagination and creativity acts as the protagonist who frees the fireflies and eventually helps them take a real, concrete form.

The challenge was to position Su-Kam as a multi-faceted leader rather than just an Inverter company. This change of perception needed a big idea, and a larger than life execution. The Su-Kam TVC delivers on all of these parameters beautifully, concludes Manish Masih, Executive Creative Director, Hakuhodo Percept.

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Category:

Film & Animation

Tags:

• teaser
• indie
• actors
• trailer
• movie
• rock
• science fiction