This is a story with Pete Bethune, driving force behind Earthrace.net.
That was the world-circling and port-touring project to get Biofuels into the public eye.
His success there had a lot to do with his clever ability to utilise the media.
Simon Pound caught up with Pete in Helensville on the verge of another media friendly mission - off to disrupt Japanese whalers around Antarctica.
To read more about my putting this story together visit:
http://blog.simonpound.com/?p=150
Director - Simon Pound, DOP - Clayton Carpinter, Editor - Sacha Childers, Producer - Phil Wallington, host - Russell Brown, Media 7 on TVNZ7
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