The Horace M. Albright Lecture in Conservation: Can business be the solution and not the problem?

http://cnr.berkeley.edu

The U.S. population is increasingly urban and isolated from nature; in the words of Richard Louv, our children suffer from nature deficit disorder. Our public lands are under unprecedented financial pressures while environmental challenges such as climate change loom. The community of outdoor enthusiasts does not represent the diversity of American society.

How would it change business as usual if a company treated problems like these as issues to address in order to be successful? REI is a leading outdoor retailer, and the nations largest consumer co-op with 4 million active members and $1.4B in sales. Sally Jewell, the co-ops president and CEO, shares her views on how business can and must be part of the solution.

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