Renault ad - For Life (Keane - Somewhere Only We Know)

I just had to upload this. Found the ad on the Renault UK page. Then, surprisingly, on the Mexico page (though we speak Spanish hehe) and many others. The message is absolutely beautiful... Listen for yourselves.

Song: Keane - "Somewhere Only We Know" (Hopes and Fears, 2004)
The band I love the most and the cars I love the most... I just had to share this.

It's time to change.

English:
Has there ever been a finer creation than the automobile?
Since its invention it has been bringing pleasure to everybody.
Blame its part in every major revolution in society.
Revolution in how we travel.
How we spend our leisure time.
How we shop.
How we lead our lives.
How we lead our family life.

But is it still in tune with society today?

Is this still acceptable that some of us are able to drive while others barely have the means to move around?
Why making the most of our lives today should imply a lower quality of life tomorrow?
Does enjoyment for some have to cost the lives of others?
Do you still have to be one of the lucky few to rip the benefits of progress?

At Renault, we think it's time to change things.

For us, the pleasure of driving doesn't just mean pleasure for the driver; it's a pleasure we share with everyone around us.

For us, global warming is an issue that goes beyond the emissions coming out of the exhaust; it's a question we ask ourselves before, during and after.

For us, "safety" means more than crash test dummies thrown around during tests; it means people, it means lives.

For us, true progress means everyone benefits at the same time.

For us, it's time to drive the automobile forward again...
Towards people...
And for life...

Español:
¿Ha alguna vez habido una creación más genial que el automóvil?
Desde su invención ha estado trayendo placer a todos.
Cúlpenlo por su participación en toda gran revolución en la sociedad.
Revolucionando cómo viajamos.
Cómo gastamos nuestro tiempo libre.
Cómo compramos.
Cómo guiamos nuestras vidas.
Cómo guiamos a nuestras familias.

¿Pero aún concuerda esto con la sociedad de hoy?

¿Es aceptable que algunos de nosotros podamos conducir mientras otros apenas tienen suficiente para moverse?
¿Por qué hacer la mayor parte de nuestras vidas hoy debe implicar una baja calidad de vida mañana?
¿Tiene el placer de algunos que costar las vidas de otros?
¿Aún tienes que ser uno de los pocos afortunados para aprovechar los beneficios del progreso?

En Renault, creemos que es tiempo de cambiar las cosas.

Para nosotros, el placer de conducir no sólo significa placer para el conductor; es un placer que compartimos con todos a nuestro alrededor.

Para nosotros, el calentamiento global es un asunto que va mucho más allá de las emisiones saliendo del escape; es una pregunta que nos hacemos antes, durante y después.

Para nosotros, "seguridad" significa más que dummies arrojados a la nada durante las pruebas; significa personas, significa vidas.

Para nosotros, el verdadero progreso significa que todos se benefician al mismo tiempo.

Para nosotros, es tiempo de llevar de nuevo al automóvil al frente...
Para la gente...
Y de por vida...

NOTICE: No copyright infringement intended. Video property of Renault Société Anonyme.

Note: English transcription and Spanish translation by me. For any corrections please let me know.

Category:

Autos & Vehicles

Tags:

• Renault
• Renault ad
• Renault UK
• Renault Austria
• Renault México
• Drive the change
• Keane
• Somewhere Only We Know
• Hopes and Fears

[xeco94]

What's the car at 0:25?

[fluence51]

@xeco94 It's an '85 (or something) Supercinq

[toreto5000]

for me the car will die once the internal combustion engine dies

[fluence51]

@toreto5000 Actually, I feel it that way too. It's a little pagan to have an electric or hybrid car. Fortunately, Renault is still releasing V8 concept cars haha.

[loufadoros20]

@toreto5000 that wont happen at least next 2 decades

[SFevry]

Renault, congratulate! It's really good. I like electric cars, and this - too.

[axelle32]

one of the best commercials i've ever seen, really so empowering. PERFECT song

[racear8]

Very nice, the song makes it perfect!

[bbma]

perfect.

[C4XGT]

i like this advert! its better then that head up your own arse BMW advert!