How to use Campaigns in ObjectiveMarketer

You can use Campaigns to organize your messages and / or to perform A/B test kind of scenario.

For example, you want to test the tone of message - you create two different campaigns, one with friendly tone and other with corporate tone - and see, which one people respond to more through a wide array of campaign level analytics.

Or, if you would like to see what are the best days and time when there are spike on Facebook or Twitter - you can create two campaigns and publish on Twitter and Facebook - and see the Campaign HeatMap report to find out if there is any difference.

You can also create campaigns to form a strategic view of all your initiatives or social media projects, and plan your frequency or communication, channels and assets accordingly.

Campaigns are at the core of ObjectiveMarketer, which is one of the first companies to introduce the concept for social media. It takes away the randomness and ad hoc style of sharing your messages, instead it makes social sharing more strategic.

Category:

Science & Technology

Tags:

• Social Media
• Campaign Management
• Analytics
• Branding
• Social Media Agency
• Hootsuite
• SocialOomph
• brands
• guy kawasaki
• social 101
• Social ROI