Glen Drummond of Quarry Integrated Communications will be discussing Personas — a form of customer insight at our February 19, 2009 Triangle AMA luncheon.
Personas are fictitious characters created to represent the different user types within a target audience demographic that might use a product, service or a website. Personas are useful in better considering the goals, desires, and limitations of the users in order to help to guide decisions about a product, such as features, interactions, and visual design.
Register online at www.trianagleama.org.
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