Creative Labs USA announces the return for Ensoniq for 2011

Will Ensoniq be revived this year? Hear my thoughts on the subject among other things.

Ensoniq was founded in 1982 by former MOS Technology engineers Robert "Bob" Yannes (designer of the MOS Technology SID chip for the Commodore 64 home computer), Bruce Crockett, and Al Charpentier. Their first product was a software drum machine that ran on a home computer.

In January 1998, ENSONIQ Corp. was acquired by Creative Technology Ltd. for $77 million. The fusion with E-mu Systems and Creative Labs after a long 12 year hiatus Creative Labs USA announces the return for Ensoniq for 2011, with special team of designers and youth marketers.

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[soundcrillz]

my 2 cents is that hardware seems to finally be becoming obsolete , u can tell by the rapidly falling prices on used mpc's etc. todays producers didnt grow up like us coveting hardware that we couldnt afford plus they want the convenience and flexibility of software so i cant see them goin out and spending g'z on a hardware sampler. that market is more for the nostalgic older heads, most of whom stopped caring and got kids or rent or house payments and dont really have disposable doe like that.

[TheDaydreamSound]

@soundcrillz Good point. Thanks for the comment!

[NeedleFactoryTube]

ensoniq made the last great keyboards/samplers. l thing you might see ensoniq vsti since the success of the freeware ESQ.

Great vid :)

[TheDaydreamSound]

@NeedleFactoryTube Thanks!

[Hyper5nic]

Hopefully the return of Ensoniq will also mean they'll support and do maintenance of the vintage models...

Although i doubt that because other companies such as Roland and Korg, say they can't support or repair, lacking the expertise or parts to offer this kind of service.

I will look forward to any new product the newly formed group will conceive.

;-) Especially if they sound as great as the older brothers and sisters of the same family.

Liking this channel a lot, so keep it up! ;-)

[TheDaydreamSound]

@Hyper5nic Thanks!

[soundcrillz]

@soundcrillz ...its the components that they used to use, such as the a/d d/a converters that colored (distorted the sound) in such a way that suited hip-hop music really well. Most recently released hardware sounds very clean

[soundcrillz]

@jaudiotube i agree with u about older hardware having a certain gritty sound to it, some of my fav. beats that i made were on my mpc 2k for that exact reason. but what i was sayin was tht for a company to develop a product it has to make sense financially otherwise the y will go bankrupt, and with most new producers turning to software it doesnt make financial sense for a company to develop hardware. plus the distinction of being "hardware" is not gonna make it sound dirty

[jaudiotube]

i dont know about a comeback lol.... i mean... things were made back then that still work now... nowadays they make things that stop working after a couple years of use ON PURPOSE so that they can sell another one.

these days its all about money.. a company that sells big products that cost alot of money factor in that most consumers who make a purchase like that are most likely one or two time customers at most... especially since there are so many different companies that it would be dumb

[jaudiotube]

i know that with plug ins and eq, parallel compression and tweaking can get the mpc sound in a daw, i think its easier and just better to use actual hardware.

just my 3 cents lol

[jaudiotube]

@soundcrillz not exactly... hardware is what makes that classic sound we all know and love... like the bump and punch of the asr10 or the mpc 3000... im only 23 and i use an mpc 2kxl along with logic but i use the mpc for drums all day...

nowadays your right that software has the majority of users but keep in mind most of the new people using it have no knowledge of music and just throw together whatever.

in the end i think the best combo is hardware sound, computer (digital) quality.

[steevee1945]

Well, it's December and no new Ensoniq.

I owned several Ensoniq keyboards - none of them samplers.

I bought them for one feature - their sequencer.

It was the most intuitive, useful composition tool ever on the market.

If they were to market a new keyboard with that sequencer on it, I would buy one again.

[elektrogeist]

agreed the original ensoniq engineers made the brand what it is/was. any further revival of the "name" will be merely for marketing purposes of an inferior product.