Snippets and Titles
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Uploaded by GoogleWebmasterHelp on Nov 10, 2009
Matt Cutts explains how Google generates snippets and titles in search results.
- 41 likes, 5 dislikes
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Two thumbs up for this video!
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enjoyed your video.thanks for sharing
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"We reserve the rights" - You use that quite often in your Google videos.
Is this a internal Google slogan?
2 years ago 2
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In my opinion, spamming the title tag is probably the last thing you should do if you want to stay indexed.
It's pretty well known that the title is one of the very most important parts of a page in regards to SEO.
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I'm going to assume there is a character or word count that can be triggered that flags for spam / black hat.
Would love to hear from Matt on this one.
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Thx Matt for this nice piece of information.
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Title can change too.This is smart computing. Google is getting powerful.
Expect total world domination :)
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There is a major conceptual and legal difference between selectively displaying content we created ("snippets"), and Google actually altering the content we created ("title").
To top it all, there seems to be no recourse or opt-out. I have run usability session on our site, you have not.
The titles changed by Google did not fall in any of the categories you mention - which could arguably make it ok to modify the page title.
CorinnaPiss 2 years ago 6
What's next? Deciding that AdSense provides a better "user experience" than competing ad networks? ("Don't be evil" seems like an increasingly distant memory.)
CorinnaPiss 2 years ago 5