Using Free Goods to Develop an Unknown Artist at Retail

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Uploaded by on Jul 2, 2008

In this http://www.artistshousemusic.org interview, Don Van Cleave, president of the Coalition of Independent Music Stores (CIMS), talks about the instances in which free goods can effectively be used in lieu of retail marketing dollars, particularly when trying to break an unknown artist.

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Music

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  • @mizukimakotochan what the fuck is your problem? Just wondering. None of you chain letter people have ever answered me.

  • dont forget about the bootlegers.

  • Great info. Thats what I'm pursuing right now.

    5/5

  • first comment

  • Awesome video -- but then all your videos are awesome. Superb sentiment by Don here, it's beautiful to see people helping out artists like this.

    If there is any music industry worth supporting at it is because of individuals like Don. Rock on brother. :)

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