Who enjoys shopping in IKEA? (18 Jan 2011)

UCL Lunch Hour Lecture: Who enjoys shopping in IKEA?

Professor Alan Penn (UCL Bartlett School of Architecture)

Professor Alan Penn describes the way that architects use space to sell you things, showing how space creates patterns of movement, bringing you into contact with goods. In IKEA though, the story gets more interesting, here the designers deliberately set out to confuse you, drawing you into buying things that are not on your shopping list.

• Category

  Education

[UCLLHL]

Thanks for sharing the lecture. Any comments from your Art History Class would be great

[moniniful]

I want to use this video as a reference for an assignment. can you please tell me the exact date of the lecture? pretty pls ;;)

[UCLLHL]

Great news that you are referencing a UCL Lunch Hour Lecture in your assignment.  The date of the lecture was 18 Jan 2011.

[Nicholas Barnard]

Its a bit wei at about 36 minutes in it switches to a different video, some cheezy B Movie... Its quite weird.

[theknightlynews]

sorry to tell you this, but if that were true, every store would be laid out like IKEA, which was the crux of the matter. They aren't. Every store tries, to some extent, to get you to spend money. So what? But the shopper can just turn around and walk out without any confusion and the exit process would take mere seconds. Only IKEA is set up in this unique rat's maze to prevent that.

[Stuart Williamson]

that's an IKEA ad

[Adam Cooperman]

Yeah what's up with that???

[pkprojects]

You said "If that were true, every story would be laid out like Ikea". I'm telling you that every store WOULD be laid out like Ikea, they just don't have the funds nor space.

[theknightlynews]

That's what I said. IKEA exploits their size that allows them to force their customers to walk a predetermined route vastly increasing the amount of walking all in the hopes that you will buy more junk that you didn't come for.

[pkprojects]

Sorry to tell you this, but not every story has several football fields of space to use, nor money to set up something like that. Also Ikea is one of the few stores that actually sells pretty much anything you can buy for your house.

[bennicus]

Sorry to be the one to tell you this, but any business that advertises at all (even a simple display in a shop) is treating you "like a rat in a psychology experiment", but it just so happens that somone has done a presentation about Ikea's methods in particular.

[theknightlynews]

I resent IKEA for treating me like a rat in a psychology experiment. And for wasting my time. I want to go immediately to the area I need, and go immediately to the checkout. IKEA prevents this. And they prevent it because they think they can trick me into buying other junk I didn't come there for if only they can expose me to everything else they sell. IKEA is Swedish for trick.