frog design founder Hartmut Esslinger with Guy Kawasaki: Design Strategy for Business Success

Speakers:

Hartmut Esslinger, Founder, frog design, inc.; Author, "A Fine Line How Design Strategies Are Shaping the Future of Business"

Moderator:

Guy Kawasaki, Founding Partner and Entrepreneur-in-Residence, Garage Technology Ventures; co-founder, Alltop.com

Co-hosted by:




Leading global designer Hartmut Esslinger founded frog design, inc. in his native Germany around the guiding principle form follows emotion. His work has had a major influence on the modern consumer aesthetic with such revolutionary products as the Apple Macintosh computer, Sony's Trinitron television, Lufthansa's brand and fleet image, and Louis Vuitton's brand aesthetic.

In conversation with Guy Kawasaki, Esslinger discusses his perspectives on how authentic human design can connect strongly with both consumers and the bottom line.

Category:

Nonprofits & Activism

Tags:

• churchill club
• Guy Kawasaki
• Hartmut Esslinger

[GlobalRevolt]

can't hear anything.. :(

[gevsutube2]

who ever did the sound for this should be fired. I can't hear a thing:(