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How to Double the Conversion Rate of Your Google AdWords Ads (BigCommerce.com)

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Uploaded by on Sep 12, 2009

http://www.bigcommerce.com - In this video BigCommerce co-founder Mitchell Harper shares a strategy you can use to literally double the conversion rate of your Google AdWords ads in just a few minutes. If you already have Google AdWords ads running, this strategy will significantly increase your CTR and quality scores, which will lead to a better return on investment from your marketing budget.

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  • Your videos are great learning tools.

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  • Man You rock.. Wonderful video..

  • Done correctly Google Adwords IS as hard as managing a stock/investment portfolio - anyone can do it in 5 minutes and/or get mediocre results, but to be really good you have to be an expert and know and understand it inside-out

  • Great presentation however I disagree with the following:

    1. Dynamic keyword insertion can get you irrelevant wasted clicks if your keywords are using broad or phrase match - if searcher types "Sell my 17" Laptop" that's what might be in the ad title (unless you thought of all the negatives :) )

    2. Increasing CTR is NOT increasing conversion rate - which should be the ultimate focus. You can also increase CTR by saying "Free Laptops" but obviously this will not get you sales

  • Great honest video, very nice for beginners.. Thank you!!

  • defiantly had to add to my favourites!

  • this is very interesting! keep on posting..

  • this guy from big commerce is weird- conversion rate is in the title but what he's talking is the click through rate..weird big commerce guy

  • Interesting video, Mitchell, but the title is wrong. You are discussing Click Through Rate not the Conversion Rate - two completely different things. CTR brings visitors to your site, conversion is when they 'buy'.

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