http://www.bigcommerce.com - In this video BigCommerce co-founder Mitchell Harper shares a strategy you can use to literally double the conversion rate of your Google AdWords ads in just a few minutes. If you already have Google AdWords ads running, this strategy will significantly increase your CTR and quality scores, which will lead to a better return on investment from your marketing budget.
Your videos are great learning tools.
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starmo2009 1 month ago
Man You rock.. Wonderful video..
jiashish2 1 month ago
Done correctly Google Adwords IS as hard as managing a stock/investment portfolio - anyone can do it in 5 minutes and/or get mediocre results, but to be really good you have to be an expert and know and understand it inside-out
YaelConsulting 1 month ago
Great presentation however I disagree with the following:
1. Dynamic keyword insertion can get you irrelevant wasted clicks if your keywords are using broad or phrase match - if searcher types "Sell my 17" Laptop" that's what might be in the ad title (unless you thought of all the negatives :) )
2. Increasing CTR is NOT increasing conversion rate - which should be the ultimate focus. You can also increase CTR by saying "Free Laptops" but obviously this will not get you sales
YaelConsulting 1 month ago
Great honest video, very nice for beginners.. Thank you!!
VolcanicDrum 3 months ago
defiantly had to add to my favourites!
Denaeize 3 months ago
this is very interesting! keep on posting..
tedkanode123 3 months ago
this guy from big commerce is weird- conversion rate is in the title but what he's talking is the click through rate..weird big commerce guy
odysseyadventures 3 months ago
Interesting video, Mitchell, but the title is wrong. You are discussing Click Through Rate not the Conversion Rate - two completely different things. CTR brings visitors to your site, conversion is when they 'buy'.
ziggerwebsites 4 months ago