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Michael Masnick The Trent Reznor case study

Since completing his earlier major record label contract, musician Trent Reznor has been experimenting with a variety of new and unique business models for his band, Nine Inch Nails, to reach and c...  
 
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rosemwelch (1 month ago) Show Hide
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And Masnick's Law rears it's ugly head...
Majdaily (1 month ago) Show Hide
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I'm impressed, it was very interesting to watch.
I am and have been Trent Reznor fan for many years now and he always amazed me. Not only NIN music, which is obviously a defferent galaxy in this point, but also he's attitude in business. He's brave, he's real, his music is real, I believe that.
SayedHassanNasrallah (2 months ago) Show Hide
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1) TR has an established fanbase, and has used and abused of the system for years. Have you seen how expensive are the concert tickets for NIN shows?

2) So basically, valuable music/art will cost 300$ and make very rich people happy? this is not CwF, this is CwRF: "Connect With Rich Fans".

3) I'd advise you to look into less known bands who are really connected with fans, like the french band lofofora: 20 years in the biz, 10 euros concerts tickets, 10 euros CDs, and a loyal fan base.
redwolf2222 (2 months ago) Show Hide
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1. A good show ist worse the costs
2. No, the album costs 7$. The premium pack costs 300$
3. I take a look
BeanieBasstard (1 month ago) Show Hide
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You've missed the entire point by miles.
Stefmanovic (1 month ago) Show Hide
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1) I dunno...the tickets arent much more expensive than other tickets for big bands. Besides, Masnick's story is about the sale of cd's, not so much the price of concert tickets.

2) There were various options available for the fans, if you simply want the music you could get it for free. However, money needs to be made and people need a reason to buy it, hence the fancy $300 set which was very limited.
Stefmanovic (1 month ago) Show Hide
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3) Ok...I don't know that band. But ok, 10 euro ticket, 10 euro cd. How high are their costs? How big is their fanbase? How often do they play? How much music have they brought out? Why should I want to buy it if I could download it for free?
StaticPallour (1 month ago)
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StaticPallour (1 month ago) Show Hide
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You are so very wrong, on so many levels. Do your research pal.

You guys need to stop messing with NIN fans. We school you every time.
spidrmage (1 month ago) Show Hide
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not true about #2. most people bought that package for that price and sold it for thousands more on ebay. a $300 investment is nothing if you're going to make tons of money off it. he should've called that one "connect with fans to make them rich".

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