News Update: Yahoo to Acquire Ad Creation Platform Dapper

"Yahoo! Inc. (NASDAQ:YHOO) has signed a definiteive agreement to acquire Dapper, a technology platform that provides dynamic display ad creation and optimization. Frank Weishaupt, VP, North America Ad Marketplaces at Yahoo! said, ""Yahoo!'s unique combination of Science, Art and Scale connects advertisers with consumers in ways that drive results, Smart Ads will continue to be an important component of display advertising and the acquisition of Dapper will help Yahoo! to more efficiently deliver dynamic and personalized ads for customers across more of our network."" Yahoo! expects to complete the acquisition in the fourth quarter of 2010. SmarTrend currently has Yahoo! in an Uptrend. Since 2008, SmarTrend subscribers trading Yahoo! using our alerts outperformed the stock by 122%. We are monitoring these developments and will alert subscribers to any change in trend.
Yahoo! closed 2.31 percent higher at $14.61."

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