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DELS - Shapeshift (Official Video) HD

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Uploaded on Jul 5, 2010

New DELS video for Trumpalump - http://www.youtube.com/watch?v=spNJrs...

Debut single from DELS, 'Shapeshift', produced by Joe Goddard of Hot Chip - buy it now: http://bit.ly/delsshapeshift

Welcome please, to the world of Kieren Dickens aka DELS. The young MC has been creating a buzz ever since John Peel heard him as a teenager and put him on the radio. Now he's ready to re-write the rules of rap in the UK in a way that hasn't happened for years.

'Shapeshift' is a perfect place to start. The beat is courtesy of long-time collaborator Joe Goddard, better known for his work as part of Hot Chip. Goddard hooks up some ultra-squelchy, off-kilter electronic madness (as well as dropping in to deliver a poker-faced middle 8). Over it, DELS does what he does best, in this case taking us back to a childhood in which his biggest dream was to be able to turn into something else. It's a proper recollection of childhood, its fears as well as its fun, not one of those fake lists of vintage products like Raleigh Grifters. DELS slams it out in a clear voice which shows the influence of Grime, while the cleverness of his punch lines and metaphors show he ain't kowtowing to any of the many cliches of the form.

Directed by us (design studio) 
DOP - Garath Whyte
Designer - Edward Heal 
Lead Post Production - Charles Lee 
Post Production & VFX - Chloe Rose Hayward
Production Coordinator - Will Coombes
Camera Assistant - Richard Ing
Makeup - Lindsay Garman
Type Design - us (design studio) 
Type Animation - Chloe Rose Hayward

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