Guy Kawasaki - The Tech Industry's First Evangelist

Guy Kawasaki is the original technology evangelist. After championing Apple products from the inside, Guy has gone on to a career that recently includes co-founding Alltop.com and founding partner at Garage Technology Ventures. His recent book, Enchantment: The Art of Changing Hearts, Minds, and Actions explains how to influence what people will do while maintaining the highest standards of ethics. The book explains when and why enchantment is necessary. It outlines the pillars of enchantment: likability, trustworthiness, and a great cause. You can also learn about launching your product, overcoming resistance, making enchantment endure, and using technology. And for those of you who want to avoid the spell of enchantment, there's a chapter on dispelling the magic of great products too.

Category:

Science & Technology

Tags:

• guy kawasaki
• enchantment
• apple
• evangelist
• tech
• art of the start

[knowntothose]

Yes, lockergnome you should do more interviews like this one. Food for the mind! Thanks for the reply.

[lockergnome]

@knowntothose - Thanks, I will. :)

[UncleLiamGeek]

ahhhhhhh chris your driving me nuts in this video your looking at your 1st screen when your having a conversation with Guy but the Logitech C910 is on your imac so every time you go to look at him your face is sideways.

[lockergnome]

@UncleLiamGeek - I know, but... this was all about the conversation, not the hardware.

[Jackariah91]

I met phil zimbardo =D

[lockergnome]

@Jackariah91 - I will... one day!

[lockergnome]

Whoa. How the hell did the comment thread initiate another OS war? #LOL

[lockergnome]

@amarch8 - I've got an Orange Crush.

[Sultanjan12345]

@knowntothose I agree. These interviews are really interesting.

[shaneomacjcm]

What kind of contract did Chris have to sign to become Apple's new evangelist. I like all the well placed mac books in movies and television shows now.

[mrfatut]

guy kawasaki's son is one of my best friends... yeahhhh SHP

[SCJohnson77]

Great conference, thanks for uploading! Guy is awesome!

[luluslovebear]

Chris; I like this better than just tech reviews. Chris; I also knew that you had ADHD.

[luluslovebear]

Chris; I like this better than just tech reviews.

[Bulletspike]

really enjoyed it thanks chris

[etiennep87]

great interview. enjoyed every second of it. keep it up.

[Jackariah91]

@lockergnome yeah I went to a conference in London with my college psychology class and he done a presentation on his prison experiment and showed us pictures from that prison in iraq where the prisoners were mistreated, grim stuff =S lol

[boob1019]

Great work Chris....Guy rocks. Love the long interviews. I learn so much. Thx Bob