The goal of this guerilla marketing campaign was to promote the benefits of DirecTV in Washington DC, New York City and Las Vegas using gorgeous and youthfully exuberant female GoMODELS dressed as Candy Stripers. The Candy Stripers handed out branded "prescriptions" on their prescription pads after "diagnosing" passersby with "High Definition Disorder." GoGORILLA Media's team also distributed branded lollipops and refrigerator magnets. This guerrilla marketing stunt was highly effective, as it was virtually impossible to ignore these beautiful girls in the their eye-catching costumes!
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