HBO Asia Ident - Magnet

The first concept plays on the fact that HBO is influential and powerful. Every move it makes has a sort of rippling effect in the industry and an impact with the audiences.

So like a magnet made of solid material and sometimes, rare earth metal, HBO is strong and stable. And like a magnet, HBO has a force field of its own; the ability to affect objects in its vicinity.

The audiences that are attracted to the channel are not unlike iron fillings that surround a magnet. They come together and are moved by the shows or stories that HBO has to offer, much as how the iron fillings will be oriented in the magnetic field of a magnet.

The concept allows an interesting visual display because of the movements of the iron fillings when they are affected. The logo will appear after an explosion of iron fillings.


Client: HBO Asia
Executive Producer: Brenda Chia
Audio Engineer: Boris Goh

Design Studio: JL Design
Director: JL
Creative Director: JL
Art Direction: JL
Executive Producer: Angela Moo
3D Artist: Sam Wang
Compositor: Chih Chung Tso
Designer: Utsuo Chen, Showy Lin

Category:

Film & Animation

Tags:

• JL Design
• HBO
• HBO Asia
• ID
• Ident
• branding
• motion graphics
• 3d

[ArgotMay]

Illuminati-esque, fo' sho'.

[BrandNewSongz]

Amazing 3D...wish i could do that with Adobe After Effect...