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UVU: Contestant 10 Do the Dew at UVU 2010

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Uploaded by on Mar 21, 2011

In the 1990's Mountain Dew launched a campaign featuring extreme sport athletes competing and shouting "Do the Dew" during their sport. The UVU Review rated drinking Mountain Dew as the #2 sign that you are at UVU and not BYU. Pepsi (Mountain Dew) is a major sponsor of UVU Athletics, thus, the "Do the Dew @ UVU" video contest was born. This marketing campaign to promote Pepsi (Mountain Dew) and UVU Athletics on campus has been a huge success mostly because of the participants in the video contest.

HOW WINNERS ARE DETERMINED:

50% will be based on total number of hits on each video and 50% will be based on judging by industry professionals.

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Education

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Standard YouTube License

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Top Comments

  • That's funny because BYU doesn't have caffeinated drinks on campus! This video is way funny!!!

  • What teh fuuu?!! XD That is so messed up.

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All Comments (15)

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  • Bahaha!! I can watch this like a million times and still crack up every time Mitchel's weird sound effects come up...

  • that's what apsartame will do to you.

    At least the bottled version doesn't contain it

  • congrates

  • hahaha So funny!

  • The 1 person who disliked it goes to BYU :-P

  • This is FABULOUS!

    

  • @GraphicVindication good to hear from you Graphic Vindication! :) thanks for helping out with promoting the vid. We need to get together and do a video like old times!

  • what did I just watch?

  • hahaha

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