Toronto Subway Riders Come Face to Face with Farm Animals

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Uploaded by on Dec 5, 2011

One Thousand "Why love one but eat the other?" ads running on Toronto subways have been asking Canadians to "be veg" and riders are responding. "Be Veg" Toronto Subway Ad Campaign 2011

This provocative ad series launched by a grassroots group draws attention to the similarities between the animals we call "family" and the animals we call "dinner" and highlights the shocking cruelty faced by animals raised for food in Canada.

For more information visit: http://www.BeVeg.ca
A Veracity Films production
Co-Produced by: Kimberly Carroll and Stephanie Kittell
Cinematographer & Editor: Stephanie Kittell, VeracityFilms.com
On-Camera Presenter: Kimberly Carroll, Be Veg Team

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  • I have nothing against people that eat meat but I am totally against factory farming and that is why im vegetarian. No animal deserves to be treated so awfully before it is then killed. We MUST go back to family owned farms and the only way to do that is to lower the demand for meat.

  • @peopleorsheeple i agree 100%.

    an excellent book revealing the hellish effects of factory farming is David Kirby's "Animal Factory." it was in those pages where i learned to become more selective in which meats i purchase- eventually choosing, as you, to become vegetarian. well, semivegetarian: i still bite my fingernails and sometimes suck the mysterious pus from the cyst on my right pinky.. which was probably given birth to by the growth hormones of yesterday's mad meat-fixes.

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  • I adore my pet, she's not just my family, she's my best friend and the most loyal one at that. Send loTs of love to all vegans/ vegetarians/ Raws/Animal lovers:/ all those who are a voice for our liTTle friends. Love and blessings to you All, your Veg Sister~ Cassiopeia Xoxx

  • Proud Vegetarian/ sometimes vegan, hoping one day soon to Trans... To raw:-) Ii's adore my pet and would do anything for her. She's not

  • I've been a Vegetarian for the past 5 months now .

  • This maKes me SMile:-) LoVE~

  • I wanted to see a cow on the train!

  • @snowbunnylicious dogs need PROTEIN in their diet - meat being just one of a vast variety of sources. i've recently read of a dog who lived to be 27 on a vegetarian diet! beans, whole grains, pasta.. dogs love to eat that stuff. i suppose the pleasure exists mostly in having it served to them by someone they trust and cherish having in their lives.

    the point of this campaign is to raise awareness that all animals should be treated equally: with radiant adoration.

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