Virgin Radio Ten Great Songs in-a-row

Our relationship with Virgin Radio began with the creation of the original brand identity over a decade ago. We've continued our relationship through all stages; positioning campaigns, advertising and communications tools for consumer and trade marketing. Most recently we've developed a new positioning strategy - 'The music we all love' - based on the emotional connections that people make through music. It works as a consumer message and underpins trade sales strategy - offering brands the opportunity to connect with Virgin's national audience.

Category:

Entertainment

Tags:

• Virgin
• Radio
• Branding
• Thinkfarm
• Brand
• Positioning
• Strategy