Cannes Lions 2011 Bronze Winner - Suicide prevention campaign by McCann Erickson Belgrade

Probono case Bridge Projection Lifesaver that has won bronze Lion in Cannes.

In Serbia average 1500 persons take their own lives per year. Dozens of them jumping from Belgrade bridges. Our task was to raise the awareness about Suicide Prevention Center and this sensitive topic in our society. As most of suicide attempts happen at night, on Branko's bridge, we made a projection of a message "You are not alone" with the phone number of the Suicide Prevention Office onto the water surface that can be seen when looking down from this bridge only.

Cannes festival jury has recognized the strength of new media impact on social issues in our idea.

Congratulations to the team
Creative: Marko Savić
Creative Directors: Jana Savić Rastovac, Vladimir Ćosić
Accounts: Miloš Stanković, Vladimir Popović Momentum Support: Rade Marković
PR Support: Tamara Birač

Category:

Entertainment

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