Domestic Violence

In contrast to many domestic violence campaigns that focus on the violence and the victims of that violence, this campaign took a different approach. Our focus was the perpetrator and the cycle of violence and remorse that has identifiable stages. The campaign highlighted the behaviours habitually associated with domestic violence but often not regarded as such and asked perpetrators to heed the signs and seek a solution. The result was that many did with calls to the hotline increasing throughout the duration of the campaign.

Category:

Film & Animation

Tags:

• commercial