Venture Marketing: Branding for Small and Medium Enterprises

Summary:

Branding is usually considered to be the domain of big business. It can however also play important roles in small and medium enterprises as shown by Bill Merrilees in his most recent research. This video explains the basic of SME branding theory and looks at two real life examples.

About Bing Gall:

Bing Gall is a student on Fashion Branding at the Amsterdam Fashion Institute. She is also responsible for the branding AMFI's fashion label: INDIVIDUALS.

About Sjaak Hullekes:

Sjaak Hullekes is an upcoming fashion designer. He started his brand in 2005 and won the 2009 Dutch Fashion Awards. He is currently expanding his business with more international sale points, a new women line and a lower segment line.

About the makers:

Joris and Max are two undergraduate students at University College Utrecht.

Category:

Education

Tags:

• Sjaak
• Hullekes
• Max
• Klijnstra
• Joris
• Swijtink
• Bing
• Gall
• Universiteit
• Utrecht
• University
• College
• unive

[jdtms89]

Interesting movie!