Alexander McNabb, Group Account Director of Spot On Public Relations (http://www.spotonpr.com ), a Dubai-based communications, marketing and public relations agency, reports on Digimedia.ME's Online Advertising Effectiveness panel discussion. Alexander introduced and moderated the Social Networking Power Panel on Day 1 and the Online Advertising Effectiveness Panel on Day 2 of Digimedia.ME. The Conference took place on 5th and 6th May. Find out more at: http://www.digimedia.me
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