Most people enter the popular neighborhood of Insa-dong from Jong-no, the main thoroughfare that has run through Seoul for centuries. Especially during the weekends when Insa-dong's main road is off-limits to cars, the cobblestone thoroughfare and an eclectic mix of refurbished buildings make for an attractive mix. Given its central location, it shouldn't surprise you that Insa-dong is undeniably touristy. Weekend crowds and inflated prices make that obvious. But that doesn't prohibit the neighborhood's many tea shops, calligraphy stores, restaurants and art galleries to retain their considerable charm.
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