Starbucks Pioneers New Magazine Ad Space: Mastheads

NEW YORK (YouTube.com/AdAge) -- Bon Appetit and Starbucks are pioneering a new advertising space in magazines: the masthead. The just-released May edition of Bon Appetit features a masthead page on which individual publishing executives include comments about Starbucks coffee next to their names. In other news in this 3 Minute Ad Age, Jeff Bell, the VP who oversees global marketing of Microsoft's Interactive Entertainment, is concerned about the content of TV. And, speakers at the just-ended International Advertising association's World Congress warned that marketers need be very careful about which green advertising strategies they pursue.

Category:

News & Politics

Tags:

• business
• news
• coffee
• magazine
• magazines
• advertising
• advertisers
• advertisements
• marketingff
• television
• tv
• content