From Giovanni To Dongiovanni

The idea was an impossible love story born online between the shy Giovanni and his beautiful neighbour Gaia. The plot: Gaia says to Giovanni that if 50,000 people would ask her to kiss him, she will do. So Giovanni makes a video, loads it on YouTube and opens a group on Facebook asking for help. Baci Perugina doesnt come into the scene from the beginning, but it figures as an independent supporter of Giovannis initiative. At the end 50,000 mails arrive and Gaia has to kiss Giovanni. 8 videos show the big moments of the story.

The campaign was planned on different media: viral videos, the community engagement through YouTube, Facebook and the Perugina community, an interactive outdoor and a local event.

Category:

Entertainment

Tags:

• BItmama
• Baci
• Perugina
• Webby
• awards
• Giovanni
• Dongiovanni

[Dioesiste]

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