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Resource Groups & Marketing: DiversityInc Innovation Fest!

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Uploaded on Feb 29, 2012

Resource groups at Novartis Pharmaceuticals Corporation are ethnically focused. The seven groups have allowed the company to bring its customer research in house for better culturally competent product development. The company reported that a "significant reduction in market research led to millions in savings." The company is No. 13 in the 2012 DiversityInc Top 50.
Read: http://www.DiversityInc.com
Follow: @DiversityInc, facebook.com/DiversityInc
Watch: http://www.youtube.com/DiversityIncvi...

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