PreneurCast075: The Cost of Doing Digital Business

http://www.preneurmedia.tv/

Pete and Dom discuss the issue of people complaining that major companies like Apple and Amazon want a large share of revenue from authors or publishers of digital books, audio products or other digital media, and why this is the wrong perspective to take.

Links:

PreneurCast Episodes:

These previous episodes were talked about in today's show. If you missed them, go back and listen:

PreneurCast Episode 19 -- The Mirror Economy

• Category

  Education

[Joanne Sharpe]

Hi Guys,

I haven't listened all the way through, yet, so if I make a point that you cover, oops.

As a business coach, I find that the owner managers of most small business don't understand the cost of acquiring a new customer.

This 30% IS the cost of acquisition, so do your sums and if that's outside your business model - decision made, and if it's inside your business model, decision made.

We all have a cost of sale, it's just that most small businesses don't recognise it.

Take care

Jo