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How New York Magazine Editor Built Personal Brand

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Uploaded by on Nov 21, 2009

In Chapter 3 of 13, New York Magazine Vulture editor Mark Graham talks about first covering the space. After his May 2001 Beyond Interactive layoff and time spent reflecting on what comes next, Graham starts a blog writing about his annual year-end pop culture awards - The Grahammys. By January 2002 this blossoms into his blog www.whatevs.org. Years pass and, while at General Motors doing OnStar marketing, Graham spends mornings and evenings cultivating whatevs.org, building a following, building a bridge into writing roles at MTV Networks, Gawker, and NY Mag. View more at http://www.captureyourflag.com

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