Morning in America

"Morning in America" is the common name of an effective political campaign television commercial formally titled "Prouder, Stronger, Better" and featuring the opening line "It's morning again in America." The ad was part of the 1984 U.S. presidential campaign of Republican Party candidate Ronald Reagan. It featured a montage of images of Americans going to work and a calm, optimistic narration that suggested the improvements to the U.S. economy since his 1980 election were due to Reagan's policies and asked voters why they would want to return to the pre-Reagan policies of Democrats like his opponent Walter Mondale, who had served as the Vice President under Reagan's immediate predecessor Jimmy Carter.

It is generally considered one of the most effective political campaign ads ever made, mainly for its simple, optimistic message. The phrase "It's morning again in America" is used both as a literal statement (people are shown going to work) and a metaphor for renewal.

• Category

  News & Politics

[17R3W]

Things are much better now.

GM is alive, and bin laden is dead. If McCain were president, it would be the opposite.

Don't get me wrong, there are many issues where President Obama is wrong

- health care

- drone strikes (especially those against America citizens)

- the Bush tax cuts (now the Bush/Obama tax cuts)

- Drug policy (continuing to waste hundreds of billions a year, to keep pot illegal)

- Torture

But I have little hope that a President of McCain would have been better on these

[Gerri K]

One thing you have overlooked...things are not better now.!!!

[kingslice75]

You're forgetting one thing though... in order to run an ad like this, you must actually have accomplished something in the previous four years. The difference with Obama is that Reagan actually had accomplishments to talk about.

[17R3W]

If I were Obama I would run this exact ad. Change nothing but the names (and re-shoot the footage with current cameras).

This add is brilliant because it never even mentions the opponent, just that things are better than they we're four years ago.

[JACKW3526]

Happy Birthday Mr. President. We miss you!