Fire Kills: Virgil Hilts' Tears

So PIFs are in a funny mood lately. Last year's Fire Kills PIF was an abstract, symbolic piece involving all your personal possessions self-destructing into piles of dust with a street value of several million. This year's entry is an animated safety instructions card, read calmly and clearly by a Paul Nicholas soundalike (or possibly Paul Nicholas himself).

It's quite refreshing really, even if the opening feels vaguely Children's BBC. Between this, the late-eighties flavoured "Shattered Lives", the DETR-recapiculating new THINK!s and the almost 50s-like "Act F.A.S.T." we seem to be reliving the entire history of PIFs all at once. Of course, it's only us students of the form who actually think about this sort of thing in the first place, the makers are just creating product.

Category:

Entertainment

Tags:

• Advert
• Commercial
• PIF
• Public
• PSA
• Information
• Film
• Service
• Announcement
• Fire
• Kills
• Immolation
• Blood
• Escape
• Fear
• Burning
• Just
• Good
• Friends

[weelin83]

Me too. I think the calm voice and the matchstick figures echo the Protect and Survive series, so maybe that's why.

[Pandemian]

For some reason I find this scarier than the live-action, screaming trapped toddlers variety of fire pif...

[AbiH31]

Thanks for posting!