Just one small part of our job managing the advertising for the Phiadelphia Subway Restaurant market included generating P.R. Wise Advertising arranged a 3 day media tour for Jared Fogle, the "Subway Diet guy", to tell his story and promote Subway on TV, Radio and at live appearances.
Jared was also in town to promote the American Heart Association's local heart walk, and to promote healthy eating as part of a campaign to combat childhood obesity.
This highlight video was put together and shown to the Philadelphia advertising board members and franchisees to see just how much exposure they received. A summary of the appearances is below...
TV: NBC10, Fox 29, Comcast News Channel 8, Comcast Sportsnet, CN8 "News Makers", Its Your Call (CN8 TV show)
Radio: WPEN, WXTU, Wired 96.5, WSNI, WSUL, WPHT, WNVP, WBCB, WOGL, Phillies Pre Game Show, WJBR,
Newspapers: UPenn School Newspaper
Live appearances: Philadelphia Stock Exchange, University of Philadelphia Health Services Rally, Cooper Hospital Rally, Siemens Rally, Central East Middle School, Greenfield Elementary School
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