Kat Bear, BJ '10: Important Skills for Strat Comm Students

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Uploaded by on Mar 17, 2011

Kat Bear, BJ '10, works as an assistant account executive with Leo Burnett in Chicago. Leo Burnett Worldwide (LBW), comprising the Leo Burnett brand agency and marketing partner Arc Worldwide, is one of the world's largest agency networks, and a wholly owned subsidiary of Publicis Groupe, the world's fourth largest communications group. While a student at Mizzou, Bear worked as an account executive for Mojo Ad and as a writing intern for MU News Bureau. Other internships included Louie Magazine, Amp Creative Co., Rivet and Leo Burnett, her current employer. In this segment, Bear discusses how the J-School prepared her for her current position at Leo Burnett.

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