Greg Jarboe, SEO-PR, interviews David Naylor, Founder of Bronco Internet, about reputation management. David shares a few tips. Dave recommends using such social media tools as Twitter to monitor reputation of brands, products, company name. David also emphasizes the importance of identifying who is posting negative material about your company or brand. David also discusses Microsoft's reputation and why it has improved. David says Microsoft now excels at handling not just business to business but business to consumer and Google has challenges they have not yet resolved.
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