Understand Your Customers' Minds

An interview with Gerald Zaltman, Professor Emeritus, Harvard Business School. Learn how to create more effective marketing campaigns based on your customers' unconscious thoughts and feelings.

Category:

People & Blogs

Tags:

• marketing
• manager
• zaltman
• metaphor
• metaphoria
• coca-cola
• coke
• michelin
• budweiser
• noah's
• ark
• personal
• connections
• harvard
• business
• publishing
• hbp

[StroonsGlen]

Isa sa pinakamalaking hamon ng anumang magandang copywriter o negosyo ay upang maunawaan ang iyong mga potensyal na customer kailangan mong marunong bumasa kung ano ang halos ang nasa loob ng kanilang mga isip. To do this you must be very familiar with your market and the type of people you are selling to.

[katheryncruz24]

Love the topic.

[diptiman1972]

Fantastic!! Our Prof at IIM Cal showed us this clip as a part of our Qualitative Research course & it was fascinating to go through this interview. Superb analysis, at a very deep level; very powerful. It is very likely to lead a marketeer to actual understanding of customer's minds, including their "backstages", as referred to in Dramaturgy. A must see for any marketeer, whether academic or professional.

[pamelbia2011]

I love the topic. It makes the audience think.

[taripres]

Very Good information, useful in trying to capture your customers, more notably target customers!!! If we can understand what captures their interest, thats the key for Branding!!

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[MayorMichaelShell]

Very interesting. I teach Japanese leaders techniques to understand their unconscious beliefs, thoughts and feelings as Gerald Zaltman speaks about here. Fun, powerful and transformative stuff!

[roopdhindsa03]

I have a friend and for him Coca Cola is important as he connects to it at emotional level and something he enjoys when happy and in a conversation he pointed out that he didn't have coca cola for a while and for him it was a sign of gloominess .

[gariouscom]

Imagine what it would be like if we can read minds? Then, there will be no more guess works, right? I love the insights on this video and I hope I can get into the deepest psyche of my customers ( or prospects ). Thanks!

[izaatmusic]

subliminals?

[wanabee100]

...the most well known american uni....and all they can talk about is coka kola....america is not going to recover by seling more soft drinks to fat children....