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(第一堂)設計是什麼?品牌是什麼?行銷是什麼?5-4

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Uploaded by on Sep 28, 2009

本段課程分享行銷大師Seith Godin的「部落的領導」TedTalk,為什麼電視台的廣告收入急速下滑?因為人們已經逐漸不相信電視廣告,現在靠的是「領導」,創造部落。當一個部落傳至另一個部落­,影響力將會相當可觀。試想:Iphone的推出,就是因為品牌塑造成功,引起眾人期待,即使排隊再久,人再多,也不影響消費者購買意願,這就是品牌的魅力。

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Education

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  • 多數人只專注在實物上的品牌,很少人想無形的品牌。這堂課有自我­探索的意義。

  • 對我來說是創新的觀念,也透過思考,認可他所講的東西,並且這是­我們活在這個世代,Keep Leading這個世代,超有趣的

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