Quick Learnings on 'Gamifying' Your Business

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Uploaded by on Oct 15, 2010

At the Virtual Goods Summit in San Francisco, Gabe Zichermann, author of "Game-Based Marketing," offers key tips on how to use gamification in your business. Zichermann discusses core focus areas for entrepreneurs, including point and leveling systems, badges, and leaderboards.

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  • I gamified my life a decade ago

  • This is what resonated with me when Gabe spoke in this SocialTimes conference:

    * Redeemable point systems fail with customer retention because it's too easy to valuate them; instead, focus on perceived value and build it INTO the experience, not as an external factor.

    * Respect that not everyone has the same measures for success and achievement as you do by providing a customizable frame of reference which gives short-term and long-term goals.

    Any thoughts? 8)

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