At the Virtual Goods Summit in San Francisco, Gabe Zichermann, author of "Game-Based Marketing," offers key tips on how to use gamification in your business. Zichermann discusses core focus areas for entrepreneurs, including point and leveling systems, badges, and leaderboards.
I gamified my life a decade ago
tOOballs 3 months ago
This is what resonated with me when Gabe spoke in this SocialTimes conference:
* Redeemable point systems fail with customer retention because it's too easy to valuate them; instead, focus on perceived value and build it INTO the experience, not as an external factor.
* Respect that not everyone has the same measures for success and achievement as you do by providing a customizable frame of reference which gives short-term and long-term goals.
Any thoughts? 8)
Yogizilla 9 months ago in playlist Game Mechanics & Design