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CMO Council Recommends Auditing Your Marketing Supply Chain to Identify Cost Savings

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Uploaded by on Mar 3, 2010

NVISION (www.nvision-nac.com) a division of North American Corporation and the CMO Council (www.cmocouncil.org) present an executive perspective on the key issues and challenges facing today's CMO. Between budget demands and new calls for efficiencies and effectiveness across the marketing mix, marketing has never been more challenges to reduce cost, improve and optimize. Liz Miller, VP of Marketing Programs & Operations for the CMO Council and Mike Perez, Vice President of Marketing and Business Development from, NVISION share their views and insights in this video segment. To learn more about how to audit, optimize and improve Marketing Supply Chain Operations, visit www.NVISION.com for more information.

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