Simon Waterfall

Simon Waterfall

With a Masters degree in Industrial Design from the Royal College of Art, Simon established the Deepend studio in London with friends and partners Gary Lockton and David Streek in 1994. His passion for creative freedom and innovative ideas was the driving force that gave Deepend its distinctive creative approach. After that was destroyed in the implosion of the dot-com bomb he set up a company with five partners all determined to make a difference and snub the conventions - in clients and themselves. POKE.

Poke was set up to challenge the way he works, talked and designed. Poke was and is an internal statement to its directors to stop them repeating themselves and allowing the freedom of fresh thinking to deliver the correct creative answer. Established in 2002 it has two offices in London and New York.

Simon is a valued contributor at international events, organisations, and institutions, including ICOGRADA (world body), Hyper Island (Sweden), Parsons School of Design (New York), the Royal Society of Arts and Institute of Contemporary Arts. The Royal Society of Arts has honoured him with a fellowship in recognition of his contribution to British design and he is a member of the Art Directors Club of New York and Design and Art Direction Global Awards. In 2004 he was elected to its non executive council, in 2005 he was asked to become the Vice and then President of D&AD in 2007/8, he was the youngest and also the first digital president.

In 2006 he won his second BAFTA and now sits on the BAFTA film panel for long form international films. Also in 2006 he won the prestigious on-line award The Webby in New York, for Alexander McQueens web site. Poke has gone on to win a Nine Webbies, in five years, more than any other UK company.

In 2008 he was awarded with the United Kingdoms highest design honour - the Royal Designer Of Industry, this award often referred to as the Queens 100 is in recognition of his lifes work in the area of digital design, he is again the first digital RDI to be recognised.

In 2008 Creative magazine in the USA placed him on the Creative 50 - the top creative people in the world that year. He was also asked to compete in the Advertising Planners Group competition to find The Biggest Thinker 2008 which he was charmed enough to win, evidently by wearing Good Shoes! He has been included in the A-list creative list in the UK for the last five years consecutively.

In 2008 Poke was awarded the most respected Agency in the UK by the New Media Awards voted on by its peers in the industry this was the fourth year running having won in 2005, 6 and 7. Simon was voted the number One most influential person in digital media in the UK. Poke went on that month to win Agency of the year from New Media Age and Marketing Week.

Time change and in 2009 Poke again was agency of the year but with Iain Tait his partner in most influential and Simon a poor 5th! But Media Post awarded him the Online Creative All Star award in New York for his digital career on the American side and the week after, he left poke.

Today the future of digital brand lies in the behaviour of all the component parts, Simon has the language and the passion to try and unite and distil this evolving network and a burning ambition to be the thickest person in the room again, to combine all his passions and career paths into one actual life rather than be a jack of all trades.

In January 2010 he started his new company Fray. Which is a messy network with a new purpose. Its also good in a fight.

Category:

Film & Animation

Tags:

• Simon
• Waterfall
• Creative
• Heads
• Vaske
• Hermann
• Cannes

[ninaflute]

"Go and fail, fail fast." I love that! That is what I tell people in my REAL FLUTE project, don't be afraid to make mistakes, stop trying to be perfect and get back to being an artist. The same truths apply to classical musicians and to digital media. Whenever you put your creativity on the line in front of world view, you can't be paralyzed by fear but must be driven by passion.

[wyllieohagan]

Make some changes to the Top Creative Heads in your campaign. You have all failed to represent half of the people on the planet.

[webmatros]

"The currency of creativity is failure. Go and fail. Fail fast."

True words.

[glenniesamoyoa26]

i want to see this movie!! going to check out in webmovietube

[Aquamaryann]

...i like him =w=

[KingOrgassmus]

laaaaaangweiliiiig

[yuKKuhu]

Konditioning

[ragga10booga]

Why is ewerybody in this line saing the same thing? Why!