iPhone runs Boston Marathon - behind the scenes

The Road to the RunKeeper Marathon.
We decided to work with a team of college students from Dave Gerzof's social media class at Emerson College to help define our marketing strategy. Three weeks before the Boston Marathon, they had an idea to do a RunKeeper promotion around the race. Aggressive deadline and a whale of an effort to pull off, but we decided not only to do it, but to document it every step of the way. More info at www.runkeeper.com/marathon Enjoy!

Category:

Science & Technology

Tags:

• iPhone
• Marathon
• running
• runkeeper
• Boston Marathon
• social media marketing
• Emerson College

[deftdrummer]

The girl at 2:09 isn't even using an iphone.They hardly mentioned the iphone app in the video. Nice seeing a company try something different for a change though.

[AFXE]

Very clever, the real crux of the advertising campaign is of course this promo.

[ifonearth]

Oh, wow. Good luck!

[btsiders]

Run, Jason, run!

[ginodebl4s]

Where can I get the T-Shirt!? Get an online store running!

[GregRaiz]

Can't wait to see a running iPhone. That will be Epic.

[TopNewsVideos]

Awesome Job Emerson social Media Class! Go RunKeeper - Good Luck on marathon Monday.