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iPhone runs Boston Marathon - behind the scenes

The Road to the RunKeeper Marathon. We decided to work with a team of college students from Dave Gerzof's social media class at Emerson College to help define our marketing strategy. Three weeks be...  
 
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deftdrummer (7 months ago) Show Hide
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The girl at 2:09 isn't even using an iphone.They hardly mentioned the iphone app in the video. Nice seeing a company try something different for a change though.
AFXE (7 months ago) Show Hide
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Very clever, the real crux of the advertising campaign is of course this promo.
ifonearth (7 months ago) Show Hide
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Oh, wow.  Good luck!
btsiders (7 months ago) Show Hide
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Run, Jason, run!
ginodebl4s (7 months ago) Show Hide
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Where can I get the T-Shirt!? Get an online store running!
GregRaiz (7 months ago) Show Hide
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Can't wait to see a running iPhone. That will be Epic.
TopNewsVideos (7 months ago) Show Hide
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Awesome Job Emerson social Media Class! Go RunKeeper - Good Luck on marathon Monday.

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