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Plenary: Expanding Profitability

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Uploaded by on Oct 4, 2007

Many businesses are learning that they are able to increase their profits by adapting models that empower consumers and workers while reducing
environmental degradation. By integrating socially responsible principles into their corporate strategies, companies have been able to make
impressive financial gains while improving the communities in which they operate. This panel, moderated by Bishop WIlliam Lawrence University
Professor, Harvard Business School, Michael E. Porter, will explore how businesses are able to increase profitability by refining their social and
environmental practices. Panelists include Chief Executive Officer of Swiss Reinsurance Company, Jacques Aigrain, President and CEO of the
Starbucks Coffee Company, Jim Donald, Chairman and CEO of MTV Networks, Judy McGrath, and Chairman and Managing Director of Suzlon
Energy Ltd., Tulsi Tanti.

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