How to Overcome Price Objections

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Uploaded by on Sep 29, 2009

In this excerpt from our best-selling DVD "Selling Your Price", Dave Yoho - http://www.DaveYoho.com - discusses the inherent error of interpreting the statement "Wow, that's a lot of money!" from your value system instead of the prospect's.

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  • why is he shouting?

  • HOLD IT!

  • great Job

  • Promise more than you can deliver, and then go down to your real possibilities, and still good price.

  • yep. gotta build value

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