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Leeroy Jenkins, sometimes misspelled Leroy Jenkins and often elongated with numerous additional letters, is an Internet phenomenon named for a player character created by Ben Schultz in Blizzard Entertainment's popular MMORPG, World of Warcraft. The character has become popular thanks to a machinima video of the game that circulated around the Internet. The phenomenon has since spread beyond the boundaries of the gaming community into other online and mainstream media.
The Internet phenomenon started with the release of a video clip online to the World of Warcraft forums. The video was released by the World of Warcraft Alliance player guild "PALS FOR LIFE" on the Laughing Skull PvP realm. It features a group of players discussing a detailed battle strategy for a group of enemies while one of their members, Leeroy, is away from his computer. Their plan is ruined when Leeroy returns and, ignorant of the strategy, immediately charges headlong into battle shouting his own name as a battle cry. His companions rush to stop him but his subsequent actions ruin the meticulous plan, and the group members are killed. His response to the other players' reactions, "at least I have chicken", was also much parodied.
When asked about his actions in the video by National Public Radio, Ben Schultz simply responded: "We were drinking 40s and just yelling at each other."
Leeroy Jenkins was mentioned as part of a clue on the November 16, 2005 episode of the game show Jeopardy! as part of their college week tournament, though no contestant rang in.
The South Park episode "Make Love, Not Warcraft," was a parody of the World of Warcraft series as a whole, with the episode's antagonist a griefer named Jenkins.
Leeroy Jenkins later found himself immortalized in the very game that started it off. Blizzard added the attainable title of Jenkins to players who could kill 50 of the famous dragon whelps from the video within 15 seconds, with the achievement "Leeeeeeeeeeeeeroy!" being attained for the same feat. Leeroy himself has yet to get this achievement, therefore he does not have the title 'Jenkins' after his name.
In 2007, Toyota released an ad for the Toyota Tacoma parodying the Leeroy Jenkins video, and in particular the line "Let's do this!"
In 2009, the military publication Armed Forces Journal published an article entitled "Let's Do This!: Leeroy Jenkins and the American Way of Advising." The article, by Capt. Robert M Chamberlain, links Jenkins to the American approach to advising Iraq."
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TheEniigm4 1 month ago 57
I've known this term forever and ever...but never actually watched the original video. I cried laughing.
Autopath 1 month ago 13