Doyle on Segmentation is key

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I had the priviledge of interviewing the late great Peter Doyle.I always found his books to be much more succinct and very specific yet easy to understand. Though I had met him at some conferences previously, I finally got to sit down and record what was a fascinating interview.

Here Peter Doyle reveals why segmentation is the key to marketing.

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Education

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• Peter Doyle
• Professor Peter Doyle
• Market Segmentation
• Segmentation
• Target Marketing
• PR Smith