Part 2: Five Key Principles Of Social Interactivity Marketing

In the part of the book, the five key principles of the social interactivity marketing model are presented and discussed. The discussion on the principles of social interactivity marketing focuses on the critical issues relevant to planning, managing, and implementing the online and social media interactivity marketing program for success.
The five principles are directly related to the five stage model of online and social interactivity marketing discussed in the earlier chapter.

Principle #1. Ascertain Realistic & Meaningful Online and Social Media Goals.
Principle #2. Influence & Mobilize Social Media Selectively for the Right Customers.
Principle #3. Engage with the Relevant Strategy for Set Goals.
Principle #4. Adopt the Best Implementation Approach for Getting Results.
Principle #5. Monitor the Right Metrics and Continuously Improve.

Jeen-Su Lim. Handbook of Social Media Marketing: Five Principles of Online and Social Network Interactivity

Available at ... http://www.amazon.com/dp/B0053HPYY2

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Education

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• SEM
• marketing
• business
• social
• media