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With the death of MTV, the music video is pretty much dead. There's no real way to promote a band anymore outside of corporate mergers and viral videos. This is a viral video.
This isn't a major corporation and offers no real promotion nor step up from their current posistion. It's simply a light hearted endorsement to the snuggie, which Rivers probably loves.
well if anyone noticed this is a media stunt. like they r really serious about this commercial. i mean cmon. the snuggie is a joke to everyone like the shamwow and it has a million parodys on youtube. they did this cuz its one o the stupidest things they cud hav put ther name on. weezer as a band has always been a little off beat. and this is just them putting ther name on sumthin stupid cuz its funny and its what ppl love about weezer. they dont care. it is funny.and they gain profit from it
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GO RIVERS
-Kate
This isn't a major corporation and offers no real promotion nor step up from their current posistion. It's simply a light hearted endorsement to the snuggie, which Rivers probably loves.