To survive you must innovate. If you don't your competition will. But where do you start? Ideas are a dime a dozen. Good ideas are ones that will appeal to your customers. If you manage a company or work for one that wants to become innovative then the only new products you should consider are ones you or your company can produce without tearing the place apart . This excerpt from How To Think Creatively is by Stuart J. Kamille, new product development consultant, inventor and author/lecturer. In little more that 3 minutes he tells you what you need to get started.
OK, this is aimed at the corporate market. For the single/small innovator the first
and ONLY rule is customer first. Design something someone, MANY would want to buy because it gives them some benefit they cannot resist.
BunkyOhare 1 year ago